To help people find your website write content that contains keywords

Submitted by Matt on Tue, 14/02/2012 - 9:08am

Keywords are the words that people use to search with. To help people find your website I always try and remember these three simple steps about keywords.

First, help people find your website by using keywords in the headings, second provide a page description that contains important keywords and third make it clear what your website page is about by using your keywords in the opening paragraph.

Help people find your website using keywords

Write pages that contain the keywords that you want people to find you with. Use the keywords in your headings and the page title. The headings are in the page content on each page. The page title is the text that appears at the very top of the browser. The page title is the text that search engines often use as the text on the hyperlink when linking to your website. If you can not change the page title, make sure that your main heading is the same as what you would use for the page title.

Help people find your website using a page description

Search engines often show a description with each result. The page description should contain the search engine keywords. Try and keep your page description informative and to the point. If you can not change the page description, make sure that your opening paragraph is the same as what you would use as a page description.

Help people find your website by making it obvious what your website is about

Make it obvious what your website pages are all about. The opening sentence and paragraph should contain important keywords.

You will find that a lot has been written about helping people find stuff on the internet and I hope that these three steps might help people find your website. Next time you are searching online consider what it is that helps you make decisions about what search results you read.

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