Lists can help make content on a website easier to read. People tend to scan lists better than reading paragraphs. With content that has lots of paragraphs consider using lists to help people find information. Lists can be ordered (numbered) or unordered.
Create something interesting to link to like a daily top 10 and then publish result to website, twitter, opt-in email, etc. Once you have a top 10 you have something for people to link too.