A content creation strategy can help your website deliver results

Creating good quality content can be a time consuming task. Set your self a realistic objective of how often you are going to post new content. An example of a content creation strategy might be to write one detailed article on a regular basis (e.g. weekly or monthly) and create short posts on a more regular basis (e.g. daily or weekly). Use the short posts to help people find your website and in your more detailed articles link back to the short posts.

Consider the following... you visit a weather website for the forecast and it contains weather from last year. Would you visit that weather website again?

If people can not find your website or your website provides information that does not satisfy their needs then they may visit another website where they can find what they are interested in. It is up to you to ensure that your customers are not visiting your competitors websites.

Content that is up-to-date gives your visitors a reason to visit.

2 comments

Ron's picture

Doing the daily blog

Submitted by Ron on Fri, 04/03/2011 - 11:20am

I've been doing the daily "Blog" on my website and on the analytics it appears they are getting traction – what's more I'm enjoying coming up with stuff each day.

Matt's picture

How are you sharing your recent posts?

Submitted by Matt on Fri, 04/03/2011 - 4:16pm

Good to know that regular blogging is helpful.

How are you sharing your recent posts?

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