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Writing website content

Submitted by Matt on Mon, 15/02/2010 - 10:27am

When writing website content these couple of tips can help:

  • Don't make your content all about you (e.g. we do this and we do that), but say how things can benefit the person visiting. Don't forget the person visiting is interested in "what is in it for me".
  • Use lists. Put user benefits in bullet points.
  • Get to the point. People are in a hurry and want information fast. Put important service or product information on the front page.
  • And always make sure your website looks fresh, inviting and is up-to-date.

1 comment

Matt's picture

Write about stuff you would be interested in reading

Submitted by Matt on Sat, 20/02/2010 - 5:05pm

Write stuff that helps and informs. Would you be more interested in reading stuff about how great a product is, or information containing tips about how to do things better. Remember some of the best content that you can write about is contained in email responses that you have written to customers about how to use your products/services, etc.

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