Once you have gotten started with embedding it is easy, but why embed? embedding a social media post can be a great way to:

  1. Add social proof to an article - positive (and negative) comments, stories and reviews on social media can influence purchasing decisions especially when shared by your own network or people with similar interests.
  2. Ask your audience for engagement - comments help to show that what you share can be trusted, which in turn helps to establish your authority as an influencer in your particular topic of interest.
  3. Help stay connected - embedding can provide an authentic narrative of content that readers of your blog and newsletter will be interested in.

Embed to keep in touch with minimal effort

When wanting to keep in touch with your audience with the least amount of effort, consider sharing an article to your email newsletter list that contains an embedded social media post.  

For example I know that email marketing is of interest to my audience and an engagement post about un-subscribers will be of interest. This LinkedIn engagement post (with a little bit of help from email marketing) had at last count about 20 likes and 8 comments.

When sharing with your audience ensure that content is informative and of value.

Using embedding for maximum effect

For maximum effect, use social proof along with asking for engagement and sharing an embedded post all together. For example, when developing a digital marketing campaign to help promote an event and confirm RSVPs consider the following schedule:

  1. Share a post about the event on social media.
  2. Email people that you know will be interested with a link to the social media post asking for a comment.
  3. Embed the post into an article on your website, in the article share details and once again ask for engagement of the embedded social media post from your wider audience.
  4. Share the article with your newsletter email list.
  5. At about the same time as the email newsletter, share the article with a new social media post.
  6. Finally, reach out with a personal message to the segment of your audience that you know will be interested in joining and ask for confirmation of the RSVP.

What is happening here is that each new digital marketing activity strengthens the previous creating a sense of community engagement and excitement.

How to embed a post

The exact instructions for all the technical stuff will be different for LinkedIn, YouTube, Facebook, Twitter, etc., so for help with your preferred social media platform best to do a quick Google search or check out the ultimate guide to embedding content in your website which contains helpful instructions for each social media platform.

In summary ...

  1. View the post on Twitter, YouTube, Facebook, Twitter, etc.  that you would like to embed.
  2. Locate and click on the embed button which is usually located on the right hand side of the post.
  3. Copy and paste the code into your website.

How to embed a post using Ghost

In summary, when using the Ghost editor follow these steps.

  1. Display the icon to show editor options - first, create a new line with no content so that the plus in a circle icon appears and then click on the plus in a circle icon.
  2. Select HTML - next, select HTML from the Ghost editor options.
  3. Paste embed code - then, paste the embed code into the HTML box displayed. When finished pasting click on body of post to close the HTML box.

For more help with copying and pasting embed code in a Ghost blog post read the article about how to use the dynamic menu in the Ghost editor.

Comments, thoughts and are you interested in learning more?

The idea for this post was originally discussed as a question -  how to maintain a regular newsletter schedule when there is no time available to write new content.

This post was recently updated with instructions for how to embed with Ghost.

I hope that the idea about using an embedded post can be a quick easy win to help you keep in touch and engaged with your audience.

Do you need help with digital marketing? ask a digital marketing question about anything.