From time to time we get asked this question and the answer is that it depends, the best advice is always beware of only sharing content that is self-serving. People don't like spam and content that is always about yourself can look spammy, so it goes without saying ... don't spam people with spammy content.

I am sure that you know the answer, key is that social media is not a personal megaphone.

Before you post STOP and consider your audience first. If you are ever in doubt about the quality of what you are sharing reflect on what you read, ignore and delete. Another idea is to have a look at what your audience actually likes on social media (e.g. what they give a like to) and post more of that.

Ask the question, what does my audience need more of? most likely you are doing digital marketing for a reason and the best thing that you can do is post more content that your audience will appreciate.

In summary, share the awesome, helpful and likeable because your audience will love you for it.