🧐 do what you know will work for you - when reaching out, asking for help and advice, you are always going to get lots of good ideas and suggestions from people that are the so called "well intentioned experts”. Whilst what they share will always be helpful and worth considering, more than likely it will be about what worked for them in their situation.
So best before doing anything, always do a "litmus test" and ask yourself the question ... is this something that "I" would personally engage with?
And on that note, here goes with some more advice.
First, consider what is the purpose of what you are doing - having a purpose is very important because it will become the test for everything else that you do.
Your purpose should encourage community engagement.
For example … The [replace-with-name-of-group] group will be a fun place for helping people to learn, mentor and share [replace-with-what-you-do].
💡 if you don't have a purpose, then make up a simple statement that you know everyone in your group will agree with, then as soon as you can go back to your group and get everyone to validate or improve.
For ideas about engaging people in community have a read of have I told you that your community group loves you because you're awesome.
Second, share your purpose with key people that are going to make a difference - these people should include sponsors, presenters and members.
As a group leader most of what you do is the planning and promoting, what you do at group events is only a very small part of it all.
In practice always be planning, make everything transparent and helping others with easy to follow call-to-actions about how they can support the group. Keep planning meetings short and as much as possible pre-empt where the planning discussion will go. A community group is made up of interested people with likeminded ideas who are volunteering their time. Your job is to help people work together.
💡 asking well thought out pre-emptive questions can be a good strategy for encouraging people to help and get involved.
💡 don't make it complicated and focus on keeping it easy for everyone.
💡 problems and issues are engagement opportunities.
For more thoughts about preparing for community group events have a read of in that 15-minutes before the event starts what more could have been done.
Finally, never give up.
Even if only 2 people get involved and interested, it means that you are doing something good that people find engaging. And from experience, 3 people involved can quickly become over 150 people at an in-person meetup event!
This means using every possible opportunity to share and validate the purpose with your group's growing community.
For more have a read of the following ...
- Taking the jump with helping to support and start a community group.
- How has your community group used digital marketing to encourage new membership.
- How can community groups use digital and direct marketing to keep in touch with membership.
Do you have a new emerging community engagement business-as-usual strategy?
Comment and share what you are doing. Sharing a comment is a great way of helping others.
Also, feel very welcome to ask a question.